BFSI Case study

BFSI Case study
  • bfsi
  • bfsi
  • bfsi
  • bfsi
  • bfsi

Reducing User Acquisition Cost & Generating Leads

bfsi

Driven by strong smartphone penetration, the user today has the power of choice to identify the right financial partner straight from the comfort of their smartphones.

The players in the BFSI vertical today have to understand this requirement and evolve their marketing methods to cater to the rising need of these new age customers. The old way of branding and pricing may not work in the future of BFSI in India.

Challenges

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High User Acquisition Cost
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Poor lead to final conversion ratio
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Creating Brand consideration in the market
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Establishing brand credibility

Our Approach

bfsi Create lightning fast landing pages to Generate High Quality Leads
Have two separate landing pages - AMP (Accelerate Mobile Pages) for Mobile devices and fast, rich pages for Desktop devices to ensure optimum user experience. Target users who are in-market and are looking for financial services on the go as well as from their fixed locations.
bfsi ​​Establish strong brand identity on suitable social platforms
A dedicated team of content specialists curate stories across the web on social platforms like Facebook, Twitter, LinkedIN, Instagram etc. to deliver integrated brand messaging to the right audiences.
bfsi Unique website design to improve user experience & establish trust
Our team of experts design and develop unique landing page experiences using the latest trends in the UI/UX world. Along with design, it is important to focus on load time of the website and ensure the experience is optimized for all devices (mobile, desktop and tablets). Answer common customer concerns regarding interest, charges,EMIs etc on the landing pages to establish trust.
bfsi ​​Provide actionable intelligence to clients to improve final lead to conversion ratios
Assist clients with actionable intelligence to improve final lead to conversion ratio - this includes but is not limited to feedback on: their sales team, current pricing models, competitor analysis etc through surveys collected via different channels from the end users
bfsi ​​Increase presence on reputed online forums
Manage the brand’s presence and reputation on various blogs, forums and listings to further boost their credibility and organic rankings.

Proof Is In The Numbers

  • Upto 0 %
    Cost per lead Reduction By
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    Leads Provided
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    Revenue Up by