How to do an SEO Audit as a Beginner

How to do an SEO Audit as a Beginner

Are you a beginner who is just getting the hang of search engine optimization? Do you want to conduct an SEO audit on your website? Do you want to analyze the different parameters that affect the ranking of your site on SERPs or search engine result pages? Then, this blog post is for you! In this post, we will discuss what SEO audits are and suggest some ways to do an SEO audit as a beginner. Read on!

What is an SEO Audit?

An SEO Audit refers to the process of evaluation of a website in order to check whether it is all set to rank higher on SERPs. The purpose of an SEO audit is to identify where a website is lacking in terms of optimization so that you are able to work on these loopholes and improve its ranking. Once the SEO audit is done, you can come up with an effective SEO strategy that will help you increase website traffic and build a better reputation for your company! You can also do this with the help of the best SEO agency in India.

Some Ways to Do SEO Audit as a Beginner,

Here are some steps you can take if you are conducting an SEO audit as a beginner: 

  • Keyword Research: Thorough keyword research is the key to better SEO. And the target keywords for an industry keep on changing every now and then. That is why, during an SEO audit, you must ensure that you are using keyword planners and tools that will help you add relevant keywords to your content. 
  • Image Optimization: This refers to the optimization of the images present on your website for search engines. But what does image optimization actually involve? It entails using the correct names of files, adding alt text to each image on your website as well as compressing them so that they load faster, especially on mobile devices. 
  • Internal Linking Pages With Proper Anchor Texts: It is also important that you check whether all your internal links are working and that they have relevant and self-explanatory alt texts. This makes it easier for search engines to crawl and index your website. Internal linking also makes navigation of your website a straightforward process. 
  • Backlink Audits: Backlink analysis or backlink audit is the analysis of the links that direct users of other websites to your website. It is essential to ensure that the backlinks are from high-quality and relevant websites. Furthermore, you must also check for broken and spammy backlinks and take the right steps to remove them. 
  • Website Speed Audit: The loading speed of a website is one of the most crucial factors affecting its ranking on search engine result pages. Moreover, visitors will never like to stay on a website that runs too slow during navigation. Hence, you must take care of the technical aspects of your website to ensure that its load speed is optimum. 
  • Local SEO: If you peep into the latest SEO trends, you will find that even the best SEO company, like Apex Infotech India, is prioritizing local SEO and including it in their SEO strategies. Hence, when you are conducting an SEO audit as a beginner, you must ensure that you are targeting local keywords and listing your website to local directories relevant to your industry.
  • Site Architecture: The architecture of a website includes the structure of its URLs, navigation, as well as hierarchy. All of these should be optimized properly if you want to rank higher on the search engine result pages. This is because when you do this, you make it easier for search engines to crawl and index your site. 
  • Address Duplicate Content Issues: In this step, you are supposed to spot multiple versions of the same content on different pages of your website and take measures to fix it. 

How a Professional SEO Audit Company Can Help Businesses?

If you are looking for the best SEO agency for audits and all things SEO, you must join hands with Apex Infotech India. Why? Because they have more than a decade of experience serving customers with the most top-notch SEO services at the most affordable prices. They will assess your website thoroughly, and their SEO experts will ensure that your website is optimized, keeping the competition of your industry in mind.


Those were the top things you need to take care of when conducting an SEO audit as a beginner. If you find it difficult to do it yourself or do not have enough time, you can hire the services of a professional SEO company like Apex Infotech India. Their expertise is all you need in order to rank higher on the search engine result pages.

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