Google Ads Performance

Improve your Google Ads Performance: 3 Simple Setting Changes

Google ads are popular among digital marketing experts to promote brands on search engines. Businesses compete with lakhs of websites and brands to rank in the top 10 results. However, it takes time and consistency to bring your website to first-page results. With Google ads, brands can reach their target audience faster to attract new customers, especially when they have offers running on their websites. PPC (Pay-per-click) Campaigns are important for businesses to reach out to more audiences and drive traffic. According to WebFx, 65% of small to medium businesses have their PPC ads running across the search engine. Many companies believe they have more customers using mobile phones compared to websites on desktops. So, they do not opt for PPC. However, Google ads are 5X more effective on mobile phones. Businesses need to consider opting for Google ads. 

These are important, but they will only become beneficial for businesses when they perform. Digital marketers constantly find ways to improve Google ads to enhance their performance and overall results. So, if you are looking for the same, let’s find out: 

3 ways to improve Google ads

If you are searching for ways to enhance Google Ads’ performance, there are three ways or settings. Such as:

Refine Your Keyword Match Types for Precision Targeting

Keyword match type refers to the closeness of the user search term and keywords you are selecting. The keyword match type is critical for the success of your ad campaigns. With a high degree of keyword match, you can successfully run your campaigns and reach the target audience. You need to refine your match type for precision targeting. There are 3 different types of keyword match type- broad match, exact match, and phrase match. 

Broad match is a default keyword match for Google ads that will reach a wider audience, as per Google Analytics. Phrase match is a way for digital marketers to balance between precision and reach that Google allows you with greater control. An exact match is what you need for precision targeting when user search terms exactly match with keywords. For instance, if a web user searches for a cosmetics company, the campaign will match and target only those looking for cosmetic companies or cosmetic providers rather than cosmetic surgery, cosmetics near me, and other broad keywords. By using exact match, you can ensure precision targeting for your Google ad campaigns. 

Utilize Negative Keywords to Reduce Irrelevant Traffic

When you create ads, you want the campaign to reach a certain audience. The chances are that the campaign can also reach an irrelevant audience that might be related but does not want to interact with your product or service. So, the best way to ensure it reaches the right audience and enhances the chances of clicks is to use negative keywords. Google ads allow marketers to use negative keywords that will prevent campaigns from reaching irrelevant audiences. Negative keywords are those keywords that are words or phrases that prevent your campaign from reaching irrelevant sites or searches. Sometimes a web searcher searching a term closely related to your campaign might receive the ad. So, to prevent such irrelevant traffic, negative keywords are effective. There are a few things that you need to keep in mind when searching for negative keywords:

  • Broadly match all the negative keywords. For instance, if your negative keyword is a mountain bike, anyone searching for bike mountain or bikes for mountain will not receive your ad. 

● Do your research to find out what your competitors are bidding on and to find your negative keywords. 

● You can search manually on Google to find a list of negative keywords that you can implement in your campaign. 

● You can analyze the search term report provided by Google. 

 Adjust Your Bidding Strategy for Optimal Ad Spend Efficiency

Bidding is an important part of Google Ads, so to optimize Google Ads’ efficiency and performance, bidding smartly can help you. You can adjust some ways of bidding for Google ads to ensure your campaign. You can monitor and identify your key performance indicators. To apply your smart bidding strategy in a marketing campaign, these are the settings you need to follow:

●    Sign into your Google Ads account and select the campaign to apply a smart bidding strategy.

●    Click on settings followed by the campaign. There is another settings section in the campaign. Click on settings and scroll down to reach bidding.

●    Click on change bid strategy, you can choose any of your required smart strategies such as Target ROAS, Target CPA, or Maximize Conversions. Provide all the required budget information.


These are the top 3 settings or changes you can make in your Google ads campaign for improved results. The methods are small but can make significant changes in Google ads performance. So, whether you have a campaign running or you want to add more performance to a new campaign, these 3 methods are top options.


1. How does optimizing ad delivery settings contribute to improved Google Ads performance?

Optimizing ad delivery settings can help your brand to reach new and relevant audiences for your brand. Moreover, these audiences are more likely to convert your link visitors to your customers.

2. Why is refining keyword match types important for optimizing Google Ads performance?

The keyword match type on Google ads ensures that the campaign is targeting specific users. It also ensures the campaign keywords have an exact match with user search terms.

3. What are the key setting changes that can boost Google Ads performance?

The key settings you need for Google ads performance are precision targeting with exact keyword match type, negative targeting, and smart bidding strategy

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