SEO has been one of the most fascinating aspects of digital marketing for a long time. This can be attributed to the fact that there are many unknown facts about SEO. Usually, even the experts need to be made aware of these facts. But don’t worry. This post will unveil the top 10 things about SEO that you didn’t know. Read on!

1-Keywords will not be ranked higher forever

Suppose your target keywords are in the top 10 rankings on search engines like Google today. In that case, the scenario might be different after a few days. The database of these search engines is updated now and then, and hence, what is trending and working on SERPs today may be different tomorrow. That is why you must conduct SEO audits with the help of a good company regularly.

2-Website speed matters

The speed of your website is an important factor affecting the search engine rankings of your website on SERPs. Why? When you optimize the load speed of your website, you will ensure that your visitors have a positive experience with your website. As a result, the chances that they will convert into customers and post positive reviews about your business will increase. Consequently, your website will rank higher on search engine result pages.

3-Link is not a ranking factor for all search engines

While it is a popular belief that search engine rankings depend highly on your link-building efforts, this does not hold for all search engines. For instance, the most trusted and popular search engine in Russia, Yandex, is no longer considering links as one of the factors affecting the rank of websites in search results.

4-Top-ranked results are better at Facebook

It has been observed during various studies that most of the websites that are doing well on search engine result pages are associated with better performance on Facebook. This implies the number of shares, likes, and comments on the Facebook post of a company. Overall, social media promotions also contribute to the success of a site on SERPs. This is not limited to Facebook but is true for LinkedIn and Pinterest.

5-Paid advertisements can never outsmart organic SEO efforts

Most of the website traffic you get is associated with organic search results. And all digital marketing experts agree with this fact. Why? Because organic search results involve the indexing of the web pages on SERPs (search engine result pages) and are dependent on the relevance of the search query. Hence, people who visit your website from an organic result are more likely to buy from you because they already want what you are offering. On the contrary, paid advertisements are sponsored and appear at the top or bottom of SERPs.

6-Keywords are not the only ranking factor

Keywords are popular as one of the most important factors affecting the ranking of your website on search engines like Google, Bing, etc. But is targeting the right keywords and phrases enough to rank higher? No. There are many other factors affecting the SERP rankings. These include loading speed, security, optimized content, accessibility, user experience, technical SEO, etc.

7-Backlink quality is more important than backlink quantity

Backlinks greatly influence a web page’s ranking on search engines like Google and Yahoo. However, many people need to be made aware that the ranking of a website depends more on the quality of the backlinks than their quantity. Hence, you must ensure that the backlinks directed to your website are from high-quality and authoritative websites and that the content is relevant, informative, and keyword-rich. What’s more? The anchor text of these backlinks should be informative and contain keywords.

8-Content length also affects search ranking

The length of the content present on a website is also an important factor affecting the ranking of that site on search engine result pages. There are many reasons why you should increase the length of the content published on the website. Firstly, informative and extensive content signals the website is high-quality and authoritative. Secondly, if the content is comprehensive, you will get more chances to add different target keywords. Of course, more than having long content is required; you must also ensure it is relevant, informative, and engaging.

9-Local SEO is very important for the digital success of your website

Local SEO involves optimizing website content for local search results. Businesses must focus on local SEO to succeed in a specific geographical area. Optimization involves using local keywords and claiming your Google My Business profile. It would be best if you also focused on building local backlinks for your website.

10-Patience is the key to SEO success,

SEO is a long-term strategy. Hence, you must be patient when working on SEO. It would be best to give your SEO specialists ample time to get the best results from your SEO strategies. Furthermore, you should hire professionals to conduct SEO audits regularly to ensure you are moving in the right direction.

SEO Unknown Facts Conclusion,

These were the 10 unknown facts about SEO that most of you may need to be made aware of. Suppose you need to be made aware of such facts and require the help of a professional to lead your SEO efforts. In that case, you can contact the best SEO agency – Apex Infotech India. They know what is best for your business and try their best to help you rank better on search engine result pages.