How long does SEO take

Imagine this: you are asked to order food online. Most of the time, you’ll know exactly what to do but what if you are asked to search for houses available for sale/rent. This becomes a tricky situation where you might feel the need to find the best house rental service provider. You might agree that we solve most of these problems by surfing the internet (in most cases, Google).

Naturally, the top results that Google feeds us are, 80% of the time, more relevant to us. This is because ranking from SEO proves whether a business is profitable or not. So SEO is something that would tempt you to rack your brains to take your website to the top.

Through this example, one might have a slight understanding of exactly what is SEO?

In simpler words, SEO is the process of optimising your content in such a way that search engines show it as a top result for searches of a certain keyword.

So how long do you think SEO takes? It’s digital, right? So logically, it should take no more than a few seconds or minutes at most? Wrong. SEO can take as little as a few minutes to as long as 6 months! However, the length of time it takes depends upon several factors, such as how old your site is, its authority, penalties or if you’re aiming for long-term or short-term results. So there’s no magic bullet for SEO, as it takes time, planning and readjusting to achieve the ranking you wish to maintain. Now that the basic definition of an SEO is clear, we all should be aware that there are two sides of an SEO force, i.e. White hat and Black hat.

If you’re playing a long-term entrepreneurial game instead of getting a quick buck out of it, you’ll probably go for a White hat SEO. Your main focus would be the human audience or your consumers. You’d like to play according to the search engine rules and provide the best content possible.

Just the opposite of it is black-hat SEO, which is a get-rich-quick scheme wherein you’d bend and break the rules to get your site to a high rank. Although this may fetch you a few thousand dollars fast, it’s risky, unethical and most importantly, you are unfair to your audience. If you look for speedy results, this tactic can end up hurting you, as Google is nowadays suspicious of any website that has a sudden increase in ranking. So, when aiming for a higher-ranking website, it’s best to think long-term, even if you’ll have to wait a while to see the results you want.

So to speak, the time taken by the SEO depends on your website, how long it has been around, and how much SEO has been done on it previously. The following are the possible scenarios that may occur when you publish your website:.

• Research and Discovery stage: Here activities like website audits, keyword strategy and planning are made. At this time, keyword research also takes place, which involves identifying a group of keyword phrases that will be used in optimization. This might eat up your initial time after uploading your website but it is the most crucial.
• Next begins the work of the SEO. It occurs based on the site audits and the SEO starts making changes to your website. Doing so ensures that you know the specific areas that need work and it also provides a baseline against which to gauge the success of the subsequent website or hire a professional SEO Company Access to site traffic information is crucial. These data show how searchers are finding and interacting with your website, e.g., which search engines, what keyword phrases are being used, most popular content, etc. Understanding the site’s traffic level can also be a critical tool in making other online marketing decisions.
• Creation of content. Here, content is the king. You might have made FAQ’s, Blogs, etc but all of this cannot be incorporated together due to budget constraints so a technical overhaul comes in.
• By continuous content creation, you might see an improvement in your ratings and an increase in sales. You may continue in content creation or engage in PR or media outreach

Each new quality link to your site increases the chances of the search engine spiders running across your site for the searchers looking for services or products like yours. Websites like Google views link to your site as votes for your site and reward the site accordingly. You can check your link’s popularity with a variety of tools online.

SEO results grow over time. It is always better to go through a long process that will reap us better benefits that will help our customers in a way that will create a great website that will be in the market for the long run than to apply risky shortcuts that are unethical.