A Guide: Generate traffic to your website with an SEO-friendly URL

Discover the power of SEO strategies, including keyword research and content optimization, to boost your website’s search engine rankings and drive more traffic to your business.

What is SEO friendly url

Generate traffic to your website with an SEO-friendly URL

Search engine optimization-friendly URLs are generally used for keyword optimization and are shorter in length. URL is important for providing your website details to search engines, which also helps develop your ranking on SERP. People get your URL first in search results; an effective URL including keywords is important for making first impressions on users.

Search engine optimization URLs are important for web pages. It is crucial to get a high rank on search engine pages. Through the URL, people can gain access to your website better. Your URL must be visitor- and SEO-friendly.

  • Shorter in length: The URL’s short in length is effective and accessible for users. It is important regarding long-tail keywords that are less competitive than short-tail keywords.
  • Including the main keywords: The URL must contain the main keyword that is used in your content. It will give a gesture to search engines about your website, which will enhance your website’s visibility on search engine pages.
  • Descriptive page content: The URL must be suitable for your content. It must present the essence of your article, which will drive traffic to your website.

There are some suggestions for creating a URL that is SEO-friendly

  • Usage of Hyphens: You must use hyphens instead of underscores because hyphens better separate the words and are more easily identified by search engines.
  • Don’t use special characters: Special characters include spaces, hashtags, and other symbols that must be avoided.
  • Lowercase letters are appropriate: Your URL must be in lowercase because search engines don’t make any comparison between upper and lowercase.
  • Use a stable URL framework: Your URL should be static, which means stable. It should remain the same in the content. Search engines can index your page through this practice.
  • Avoid keyword stuffing: More use of keywords in content can reduce the quality of your website, and it will also reduce your website ranking chances.

An Apex infotech india of an SEO-friendly URL is

This example contains the URL with reduced length, hyphens, and the keyword benefits of SEO-friendly URL”. It is easily accessible by the users, too.

An Apex infotech india of no SEO-friendly URL is

This URL contains underscores and special characters that make it difficult to understand.


How are SEO-friendly URLs beneficial?

The SEO-friendly URL is easily accessible for users and easy to remember.

The various advantages of an SEO-friendly URL are as follows:

  • Improving ranking on search engines: The URL is a gesture for search engines to consider your page content. A keyword with reduced length can appear on your website on search engine pages. 
  • Develop a CTR: Visitors can click your link only if you have a concise and readable URL.
  • Increase the experience of users: A short-length URL with effective keywords can increase the experiences of users on websites and develop more traffic for your website.
  • Brand awareness improvement: URLs with stability can also develop brand awareness. The reason behind this is users’ accessibility to your website through the URL.
  • Develop link building: You can improve link building through SEO-friendly URLs. If you have a descriptive URL, it will increase your chance of building links.
  • Enhance sharing on social media: SEO-friendly URLs assist in sharing your website on various available social media handles by people. A descriptive and concise URL has more chances of being shared among a large audience.

What are the ways to develop an SEO-friendly URL?

Would you like to improve your website’s visibility on search engines? The URL plays a crucial role. Search engines analyze the URL of your website to determine its relevance and credibility. Therefore, it is important to have a well-structured website. It’s important to ensure your website’s URL accurately reflects what your site is all about. This will help visitors easily understand what they can expect to find on your site. Improving your website’s search engine ranking can lead to increased organic traffic. Therefore, it is crucial to have an SEO-friendly URL.

Through some of the best techniques, you can make your URL friendly to search engines:

  • URL with core keywords: Your URL must include the core keywords and should be related to your content. Improving your website’s search engine ranking is a benefit of using this strategy.
  • URLs must be short: A shorter URL is concise. Therefore, it is easy to remember and type for users. It is important for long-tail keywords, which are less competitive than short-tail keywords.
  • No special character usage: You need to avoid the use of special characters in URLs. Using hyphens is more considerable. Special characters make it difficult to recall the URL for users.
  • Lowercase letters in the URL: Using lowercase letters in your URL is always preferable because search engines make no distinction between uppercase and lowercase letters.
  • Static or stable URL structure: Search engines can index your page if you have a static or stable URL structure consistent with the content.

There’s no need to wait anymore. Just begin with an SEO-friendly URL with us!

The best techniques for the rest of the URL

URLs are significant because of their multiple benefits. Your users can find details about your website through a URL link. A URL must be friendly to SEO and visitors.

The several techniques for creating the rest of the URLs are as follows:

  • Using keywords in the URL: Your URL should contain the keyword of content that can provide the idea to visitors about your services and website.
  • Use a simple URL: URLs must be concise with a reduced length so that users can easily recall and type them.
  • Using hyphens in URL link: Using hyphens in your URL can make it easier to read. For example, rather than ” technical_ Services”, you must use Techinical SEO Services.
  • Using no special characters in the URL: You should not use special characters like underscores in the URL.
  • Use lowercase letters in the URL: URLs must be created with lowercase letters because search engines don’t make any distinction between uppercase and lowercase.
  • Use a stable URL structure: You need to use a stable URL structure so search engines can consider your URL. For example, your content must start with news if you have information-related services.
  • Use a brief anchor text for links: Anchor text links are mainly used to link your website with other pages. By using brief anchor text, you will develop an understanding among the users about the linked page.
  • Use a readable domain: It would help if you had a domain that is easy to read. A domain name is expected to be relatable to the services offered by the business.
  • Use of redirects concerning old URLs: If you have changed the URL link of your page, then you must mention the redirect link so that users can reach your new website directly.
  • No redirects usage: Redirecting can create unnecessary confusion for users, which can also decline your index page.

Restful URL Apex infotech india are as follows:


You can observe the shorter length and use of lowercase in this URL.

Non-restful URL Apex infotech india


This URL is long and challenging to remember.

You can make your page more SEO-friendly and visitor-friendly by generating a restful URL following these best practices.

Trailing and no trailing slash

You can find the comparison between both trailing and no trailing slashes in this table.


Trailing Slash

No Trailing Slash


It is a forward slash (/) used at the end of the URL

It is a URL with no trailing slash at the end.


It is used in the case of directories.

It can be used for both files and directories.

Impact on SEO

You cannot find a particular answer about SEO’s impact on trailing slash because there are two opinions in this regard. Some people who believe that trailing slash positively impacts SEO while others believe that it negatively impacts SEO.

You cannot find particular answers about the SEO impact of no trailing slash because there are two opinions in this regard. Some people believe that trailing slash positively impacts SEO while others believe that it negatively impacts SEO.

Visitors’ experience

Using trailing slash is not friendly to users; it can make your URL longer in length. A no trailing slash can make your URL concise and shorter in length that giving a positive user experience.

Both trailing and no trailing slash give similar impact therefore users may select any of them.

Best practices

It is not suitable to address the use of trailing or no trailing slash because using a best practice is more important for the audience.

It is not suitable to address about use of trailing or no trailing slash because using a best practice is more important for the audience.

Both trailing and no trailing slashes are valuable, so your decision would be best in this regard.

There are several things to consider when making decisions:

  • Your target audience: It would be best if you considered the preferences of your audience. Like your audience’s interest, they prefer trailing or no trailing slash.
  • Your content on the website: You need to consider the content of your website. Does your website have most of its pages in directories or files?
  • SEO objective: You need to consider objectives related to search engine optimization, like whether you wish to enhance website traffic or ranking.
  • Your budget: You must also consider the budget factor, as you can invest in SEO services.

In order to make a wise decision, it is important to take into account the relevant factors.

Frequently Asked Questions

A Google SEO-friendly URL is a URL link that is concise and shorter in length and helps search engines rank your website in search results.

It is always advisable to use the core keyword of your content in URLs that assist in ranking your page.

Qualitative content and having keywords in the URL are necessary for generating traffic on your website.

It would be best to use hyphens rather than underscores to enhance the readability of your URL.

It would help if you used an SEO-friendly URL. It must be:

  • Concise and shorter in length
  • Have descriptive anchoring text.
  • Keywords in the URL
  • No special characters
  • Avoid redirects
  • Use redirects only for old pages.
  • Lowercase 
  • Readable URL
  • Lowercase
  • Use of Hyphens
URL provides a presentation of your website. It must be short. Four types of URLs are HTTP URL, SEO-friendly URL, no SEO-friendly URL, and file URL.

You can improve your website’s appearance on local search engines by using a friendly URL that contains specific keywords to target a local audience. SEO company in Mumbai provides SEO-friendly URL service.

URLs are an SEO ranking factor that can increase your website’s rank on search engines. An SEO from a URL contains a hyphen with a small size that makes it easy to understand for visitors. It ensures a friendly experience for users and an effective website ranking positively.


Digital Marketing - News & Updates

Read the latest SEO and marketing market news and the latest news about us.

Scroll to Top