UI UX design

UI/UX design trends in 2024.

2024 brings back the classic UI and UX themes centred on the beautiful visuals, richly written content and authentic presentation. Even the best SEO company, like Apex Infotech India, approves of these trends and will insist you to bring these into use. Staying on top of these UI/UX design trends will help you get the best results and make your websites and applications all the more appealing to your audience.  

List of content

  1. Unique Illustration and Animation
  2. Artificial Intelligence
  3. Fullscreen Smartphones
  4. Augmented Reality
  5. Storytelling
  6. Responsive Colours


You have got to the right place where we’ll discuss the latest UI/UX design trends in 2024 for maximum user-friendliness. At Apex InfoTech India that provide UI/UX website design services, we’ve picked top 6 UI/UX design trends that will surely stick around in 2024!

We intend to share only those UI/UX design trends which satisfy the user’s aesthetic requirements and provide them with a high level of usability. So, the wise combination of these trends will lead to happier users and lead to your product’s success.

Some of the factors influencing the UI/UX designs treads in 2024 is the change in the design-first approach. This is because designs should improve people’s lives and help them meet business goals. The UI/UX design trends in 2024 will match these requirements as they prioritise simple page designs, speed, mobile-first approach and spiced up with artificial intelligence.

Following are the top 6 UI/UX design trends:

Approved by the best SEO agency, here are the top 6 UI/UX design trends that will help you win at it in no time!

1) Unique illustration and animation

Digital or hand-drawn, 2D or 3D, custom illustrations, unaligned designs, the free forms, and vast asymmetries help platforms stand out from the generic. These designs also create a friendly and inviting user environment with a better experience.

Moreover, the illustrations often come to life with complex motions to make these pages stand out even more. This dynamism captures the user’s attention quickly and explains what the company or brand has to offer at a glance. A charming illustration provides the websites or mobile applications their personality that makes them memorable among the users.

Today we live in an era with powerful devices that can load animated 3D with ease. In 2024, other animated elements such as illustrations, logos, and texts will thrive on the web pages to help users distinguish with the parts they interact with.

Let us not forget about feedback because, after an event finishes, a response should be given to assure that the intended action has occurred. The moving elements and stunning animations activated on a website makes the users curious and scroll further to see what’s next.

Nonetheless, we have to be mindful about the bold solutions by considering the industry represented by the website. Whenever a change is required, you should test it by keeping in mind about the conversion rates. All in all, a service website can still look professional and up-to-date when used right, i.e. minimalistic with a touch of neat 3D illustrations.

2) Artificial intelligence

It is no surprise that in 2024, artificial intelligence (AI) will be integrated into almost every possible web product out there. However, I highly doubt that it will replace designers, but it will surely ease our work. Thanks to the capability of AI to collect vast amounts of data, we’ll notice that more and more personalised products which are 100% tailored to every individual’s need .

The most common example is when you are asked to check tags of topics you are interested in after signing up to some apps. Or when you can choose between “thumbs up” or “thumbs down” to the shows on Netflix. Based on your ratings, Netflix will start recommending shows or movies, thereby giving you a personalised experience. The long and sometimes dull onboardings that were designed to know the user will begin appearing less often as they will be replaced with machine learning.

Products or apps will learn more and more about the users based on their behaviour that will help them create a better user experience. Eventually, this could lead to a higher conversion rate. Because the time of the designer is saved as instead of fabricating hundreds of onboarding screens, they’ll be able to focus on delivering smoother experiences.

Learn more about AI integrated web design.

3) Fullscreen smartphones

Today, most phones have lost their borders and have a rounded edge which changes their interface quite a bit. This poses a challenge for the designers as they will have to use sharp-edged elements in their app and mobile UI design.

Additionally, iPhones don’t have home buttons anymore. At the same time, most Android phones are losing their on-screen buttons to save space for displaying the content. Further, the navigation relies on gesture to achieve a cleaner screen that could be challenging for the designers. It is quite a bold move to make users learn new navigation styles. So, you should add visual hints or have it onboard to help users understand the navigation process. Moreover, apps running on the latest operating system of Fullscreen smartphones use the Dark Mode, which should be considered when designing a new platform in 2024

4) Augmented reality

In 2024, the UI/UX design trends will comprise of thinking outside the box or sticking to the grid. It would help if you now forgot UI fixed to screens, instead emphasize the interactions that feel like taking place within the real-world environment.

Augmented Reality (AR) is a technology which has changed the face of smartphone apps and gaming. It adds digital images and data to amplify views of the real world by giving users more information about their environments. This one-step ahead of virtual reality because it attempts to simulate reality. The AR gaming software and apps are growing at a tremendous speed to give businesses a different edge by attracting more customers. The most popular AR game to date is Pokémon Go that creates mesmeric gaming experience by using your actual surroundings. It allows users to catch virtual Pokémon, hidden throughout the map of the real world.

So, as a designer, you should start expanding your knowledge with the upcoming AR UI kits and think through the context and function of AR experience carefully.

Learn more about the significance of UX research in web design.

5) Storytelling

The ability to tell great stories around a digital experience will continue to trend in 2024. Typography can help to build a strong visual hierarchy. Storytelling is an extremely crucial element of UI that plays a significant role in bringing an excellent user experience.

Text style alone will not do enough; copywriting is the utmost significant elements for excellent user experience in 2024. Though the text style captures the attention of the users, it is the narration that engages them with a brand as it makes them feel like they are part of the story. This keeps users from merely scanning through the content. So, never underestimate the power of UX writing.

6) Responsive colours

Brands have progressively been adopting the use of warm and responsive colours. Instead of owning a single symbolical colour, brands like Dropbox, Spotify and Facebook is sensitive to its context. The warm colours can be many predefined ones or a dynamic colour system which takes on the colour of its environment.


I hope that the designers now need to work with innovation and creativity to keep up with the UX/UI design trends have been mentioned in the blog. Though we can’t avoid the desire for the on-of-a-kind status, keeping your websites and apps up-to-date with the latest design trends and adapting to them accordingly remains crucial for the platforms.

If you find any missing UI/UX design trends in this post that lies close to your heart, do let us know in the comment section! If you are planning a design, get in touch with Apex InfoTech India to get the best UI/UX website design services. We are the best SEO company you will ever come across. Get in touch with us to find out how we can help you to create a compelling UI that will appeal to your target audience.

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