What Is an SEO Agency? Here’s What They Actually Do!   

Search Engine Optimization (SEO) is a spotlight that makes your business noticeable in a cluttered space called the internet. Why is it important for your business to stand out on the web, you ask? Because that’s where the whole world is these days!

87% of people look up a brand on the internet before availing themselves of any of its services. 72% of patients first look up doctors online before booking a consultation. And 58% of buyers look up products on Google, only then decide to purchase.

We get it. You’re a pro at handling your business. But SEO can be complex, and business owners and working professionals don’t usually have the time for it. Planning an SEO strategy could be a tedious process and requires an in-depth understanding of how search engines work.

That’s where SEO agencies come into the picture. These digital powerhouses consist of experts who brainstorm, plan, and execute SEO strategies for your business. Their dedicated, data-driven efforts assure the long-term growth of your business online.

Why SEO Matters For Your Business?

You’re living under a rock if you are not yet familiar with how SEO can benefit your business or why it is an absolute must. Now is the time to catch up!

1. SEO Gives You Online Visibility

SEO is one of the most powerful digital marketing techniques that helps your site rank on the Search Engine Result Pages (SERPs). This is especially important because more than 90% of users don’t even go past page 1 of Google! Your website’s ranking directly affects its visibility. The higher it ranks, the more visibility, and the better it is for your business.

2. SEO Helps Build Authority

Domain Authority is an important marker for success for any website. It alludes to the fact that your site produces high-quality and trustworthy content. It also affirms that your website abides by Google’s EEAT (Expertise, Experience, Authority, and Trust) guidelines.

Securing a high DA increases the likelihood of your blog’s Page 1 ranking, sometimes even without heavy keyword optimization. But achieving high DA doesn’t happen overnight. It takes months, even years, of consistent SEO strategic practices.

3. SEO Brings You More Organic Traffic

Don’t want to pay for paid ADs? Invest in the long-term growth plan, i.e, SEO. While SEO might take a little longer to bring you the desired results, it steadily builds towards increased traffic and click-through rate, which is the ultimate goal of any SOLID strategy.

4. SEO Helps Better Relationship with Customer

SEO and good customer service go hand in hand. Google encourages web pages to deliver a personalized search experience for users. If your SEO practices create a strong relationship with the customer, it is a win for Google, too. That’s why it rewards you for it by ranking your site higher. Plus, a solid SEO strategy builds trust and deepens your connection with customers.

What is an SEO Agency?

An SEO agency is a team of experts who offer search engine optimization services. This includes a comprehensive list of services such as on-page, off-page, technical SEO, local SEO, and content writing.

The ultimate goal of an SEO agency is to improve the client’s ranking on search engines, making sure their name appears first when potential customers search for a service or product they offer.

Why Should You Hire An SEO Agency?

If you’re a business owner, a professional, or a growing brand, you probably already know the wonders that SEO can do for your endeavor. Hiring an SEO agency can significantly fast-track this process.

An SEO agency or a digital marketing agency that specializes in SEO services can boost your growth in the following ways:

1. Leverage Proven Industry Expertise

SEO agencies comprise professionals like SEO experts, web developers, and content writers. We all know that Google is infamous for rolling out new updates every now and then, and it is hard to keep up with what’s trending and what’s not. Also, the search engine has very specific and strict industry-specific requirements. Hiring an SEO agency would mean getting access to insights shaped by years of experience in the field.

2. It Saves Time….And Money!

Initially, it might seem like an investment because expert digital marketing services come at a cost. But in the long run, it will pay off and bring you greater revenue. Studies have shown that companies get a $2.75x return for every $1 invested in SEO services. Agencies assess your current performance, study your niche, and formulate powerful tactics that work. Your site begins to rank on SERPs, your CTR increases, your user experience improves, and all this leads to higher conversions and revenue.

3. Industry-Specific SEO Experience

Chances are, the SEO agency you hire has previously worked with other brands in your niche and helped them grow. This means they already have the necessary understanding of your domain and perhaps even a framework for success. Understanding your niche also implies that they know your audience and have cracked the “search intent” puzzle. Their experience shows that they’ve gone through years of trial and error, learning from what didn’t work. They know what not to do, and that knowledge is valuable.

4. Outrank Your Competitors

Wondering why your competitors are getting more sales, even when your products are better? They’re probably investing in SEO. They’re optimizing for those ‘near me’ keywords, while you remain invisible when your potential customers. Hiring a credible SEO agency can help you redeem that top spot.  SEO tools allow them to track what is working for your competitor, and with the right strategy, you can go one step further and outrank them.

5. Establish Yourself As a Thought Leader In Your Industry

Some companies don’t even use SEO to drive sales; they just use it to establish themselves as an authority in the field. Take a fertility clinic, for instance. They may or may not get direct bookings online, but every time you search for anything fertility- or reproductive-health-related, their blogs pop up at the very top of the search results. Gradually, people started viewing them as a trusted source of information. Eventually, this kind of presence builds brand authority and guarantees long-term relevance.

3 Key Steps Followed by an SEO Agency

Each agency has its own way of functioning, but there are some fundamental steps that are essential in any SEO process. Each agency or consultant has their own unique modus operandi. Let’s look at the major ones:

1. Comprehensive SEO Audit

It is basically a full health check-up of your website. It includes examining the website’s structure, checking the content’s quality, website speed, optimization on mobile, and internal and external linking. During this phase, SEO experts identify and prepare a report of all fixes that your website needs.

Top SEO agencies in Mumbai, like Apex Infotech, offer a free SEO audit, even before they are onboarded. This is a comprehensive report of the current health of your website and a road map for improvement.

2. Strategic Keyword Research

Keyword Research is the pillar of every successful SEO strategy. Keywords are words or phrases that many people use when they are looking for services, products, or any information online. SEO agencies often use tools like Semrush and Google Keyword Planner to shortlist keywords that have the highest search volume and least difficulty in ranking. This helps lead more users to your website, ultimately driving conversions and sales.

3. High-Quality Backlink Building

No prominent SEO agency will underestimate the power of link building. It is the process of building high-quality backlinks from reputable sites. These not only bring in traffic, but also help increase your domain authority and ranking on search engines. High-quality links make your content more shareable and valuable; increased visibility and referrals are added benefits. SEO agencies have resources and machinery to earn more backlinks in a shorter amount of time, far beyond what you could typically do just by yourself.

How Apex Infotech Transformed the SEO Game of Many Companies?

Looking for an SEO agency in Mumbai that has years of proven experience and a successful track record in your domain? Apex Infotech might be the right choice for your business. For more than 30 years, Apex Infotech has empowered brands to grow by delivering real results. Be it healthcare, real estate, or tourism brands, we have significantly boosted their visibility and bookings through our masterful SEO techniques. With our team of capable SEO experts, with years of industry experience, we are all about clear communication and full transparency. Basically, no matter the industry, we know how to get you seen — and found.

Frequently Asked Questions