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You may have the world’s best website, but if no one finds you, it’s just a waste. Every single day billions of searches take place, and the first page of search engines always have the higher chances of getting clicked. It’s imperative to rank higher on search engines when users are searching online to attract traffic and generate leads for your business.
If you want your website to rank higher on the search engine results, start using Search engine optimization (SEO). SEO is a smart strategy that involves the process of making your website findable by boosting its ranking on search engines, which ultimately brings qualified potential customers for your business.
So, are you interested in SEO? Want to know how to use it to increase web traffic?
Here are some tactics to make your SEO strategy more effective to boost the ranking of your website.
Optimize with On-page SEO
Optimize titles, descriptions and content to rank higher and earn relevant traffic in search engines.
On-page SEO, also known as on-site SEO, plays a significant role in the ranking of your website. On-page SEO is the all about optimizing the content of web pages for search engines and users which includes optimizing headlines, content, HTML tags like title, meta and header, internet links, URLs and images. The main goal of on-page SEO is to speak the language of search engines and help search engine crawlers understand the meaning as well as the context of your web pages.
Optimize Featured Snippets
Optimize content for featured snippets and show up on the top of the search results.
A featured snippet is a short answer to a user’s query that is featured on top of Google search results. Featured snippets aim to provide users with a short, clear and direct response to their question immediately.
The benefit of featured snippet is that a user gets one definite answer without the need of having to click through to a specific result. Featured snippets are extracted from the webpage and also includes the page’s title and URL. Featured snippets give additional brand exposure in search results.
Use Visual Infographics
Use infographics to generate more traffic to your site and expose more people to your brand.
In the last few years, infographics have gained a lot of popularity on the internet. Adding well-designed infographics are an effective way to hold visitors’ interest and communicate the idea of your business in a visually pleasing manner.
Infographics make your website or webpages more appealing. When used together with other web elements, infographics facilitates higher ranking for your website in search engine. Several companies are showing their interest in incorporating infographics to generate a large number of unique traffic to a website. Make sure to use images that support your content and include descriptive titles and alt text.
To design a compelling infographic, you can contact us.
Formulate an SEO Content Strategy
Come up with an effective SEO content strategy that receives high-quality organic traffic.
Your website can’t get the #1 position on Google without a good content strategy. Website or web pages communicate its purpose to both search engines and users through contents. Millions of blog posts are published every day on the internet, so it becomes essential to create quality content that stands out and has relevant keywords and useful links. Don’t forget that users are always on the search for content, and your content should address or solve their problem. Build a truly effective SEO content strategy to come up with great content that helps you rank higher on search engines.
Leverage Social Media Channels
Your social media profiles aren’t just restricted to social media, and they are prominently visible in branded search results. Social media post on Facebook, Instagram, Twitter, LinkedIn, Google+ and other social platforms can boost your website’s organic traffic through search engines. If you create good content on social media, people are probably going to like it, link it, share it which does boost your rankings.
Optimize for Voice Search
Optimize the website for voice search because 50% of all internet searches are done via voice search.
Voice search is becoming popular as users are getting attracted to use voice commands for search. Searching with your voice is faster than typing. With voice search, you can speak 110–150 words per minute, while you can type 38-40 words per minute. Typing “How long is the longest bridge in the world” on a smartphone is a tiring. But saying the same phrase out loud is easy. Voice search allows users to be a multitasker. Since voice search is so convenient, people often use it to get local business information while driving. It’s essential to optimize the website for voice search using SEO. It helps improve the customer experience, drive more traffic to your site, boost ranking on search engines and stay ahead of the competition.
Link up with Industry experts / Influencers
Work with Industry experts that help you achieve Top Search Rankings.
Industry experts are those people who have established themselves as a professional in their respective field of area. These industry experts on social media have tens of thousands of followers who usually look up to them for expert opinions and ideas. So, what they say often goes viral on the internet. Try to work with them as they can make a considerable impact to generate traffic to your website. When an industry expert shares your content on social media, it gives your brand more visibility and credibility. Even just one mention from them can work wonders to increase traffic to your website. Industry experts wouldn’t mind promoting your business when they genuinely like your products or services.
Increase Your Page Authority
Increase your page authority to improve your site’s ranking in search engines and reach a larger audience online.
If you want to improve your ranking on search engine results pages, then start optimizing your page. Write SEO-friendly content that is relevant to your brand and keep posting content on a regular basis. Incorporate LSI keywords in your content, build backlinks and use images to complement the written content. Give importance to write quality content and make sure that every paragraph and each sentence offer value to your readers.
Prioritize Users Search Intent
Understand what your users want and what their intention is when they are searching for a specific query.
People are searching on Google and visitors are browsing your website with different intentions. Understanding your visitors’ search intent is essential to get an idea of how to prioritize content creation and search engine optimization. When you know how people search, you can produce content that meets a user’s needs.
