You can never be sure when it comes to social media marketing apart from the fact that things are changing every month. This statement especially comes true in case of the world’s largest social network, Face book!

There always a trickle-down effect of this change that you can see on Instagram and especially with regards to advertising.

Face book releases some significant updates every year to surprise the social media marketer world-wide. Here are some of the updates that you should know before planning your strategy this year:

Facebook Ad Solutions and Features Updates

1) Shopping in Instagram Stories

Adding product stickers to your Instagram Stories will make your ads more interactive and engaging.

Users visiting your page watching your story will be able to get details and other information about your product. The swipe action will guide the user to your mobile-optimized website and would possibly evoke a purchase action.

2) Augmented Reality Ads

Augmented Reality ads are those animated ads that you see on your Instagram or Facebook platforms these days. It helps users to build a deeper connection with users as they interact with visually appealing effects.

As you can see, such ads instantly persuade the user to click on the CTA button and explore more.

3) Facebook Stories Ads

Facebook Stories Ads will also enable brands to create new experiences for via the platform’s Stories option.

In Facebook stories, this type of full-screen creative is famous these days, and Facebook stories ads provide more possibilities to reach people across both Facebook and Instagram.

4) Playable Ads

Facebook has recently added Playable Ads for gaming apps, which lets users try the game before purchasing it – which results in higher intent installs.

Facebook Updates for Pages

5) Facebook Page Recommendations

We don’t know whether you have noticed it or not, but Facebook pages have now been open for recommendations.

This update focuses on maintaining transparency to the feed by providing Page visitors with a better understanding of what they can expect from the app.

6) Redesigned Pages on Mobile

One more update that you might have noticed on Facebook quite recently are the redesigned Facebook business Pages on mobile. It is now easier to navigate, which, in return, drive more action, as per Facebook.

Facebook Measurement Updates

7) Video Metrics Updates

Facebook has also updated its video ad metrics helping advertisers optimize video creative depending on their behaviours and have better handle on real video engagement.

8) Self-Serve Brand Lift in Test and Learn

Facebook has also introduced new self-serve options to test and know how your Facebook Ad campaigns affect the image of your brand.

Updates to Creative Tools

9) Video Creation Kit

Facebook has recently launched a new Video Creation Kit, which will help you to turn your current photo sets into mobile-optimized videos. It will provide you with some of the easy-to-use templates to include in the text. Don’t you think it’s a cherry on the top? Facebook Campaign Management Updates.

10) Value-Based Lookalike Audiences

Value-based lookalike audience helps you target a similar audience based on the value you provide to an existing customer. Facebook finds and targets an audience similar to the one you have provided a rating to be a valuable target.
The Facebook algorithm uses your ratings as a parameter to find new targets for your business. It uses the LTV (Lifetime value.) you provide to an existing user.
This update is not available to every Facebook business manager account until now.

11) Value Optimization with Lesser ROAS Bidding

Facebook is also helping advertisers with more potential to control the value a campaign draws by allowing you to set the lowest acceptable return on ad spend. Later, Facebook’s system will further bid to match or exceed that value. Isn’t it a great way to optimize campaigns?

All things considered,

Social media has entered into the skin of every user around the world. You always have to keep a track on the latest changes these highly popular social media sites are making to dominate the internet world, ultimately the market. Taking use of these tools to market and promote your brand online is the definite key to your success.